our story
Established in 2001, Guru Athletics has been growing with the Hot Yoga community. Owned and operated by
studio owner and Yogi Jose Dos Anjos, Guru Athletics has always put YOGA first. Because of our first hand experience as
teachers and students of hot yoga, we understand the needs of those who practice in the hot yoga realm. Because of
our love of what we do, we now have grown to service over 100 studios across North America and now we’ve extended that to service the retail market. We have come a long way from our humble roots but we never forget our ultimate goal of making durable yet sustainable products that we feel good about. All of our fabric based products are made from recycled polyester derived from plastic bottles and are antimicrobial and super absorbent, perfect for a hot class, and all other products are made from recycled and sustainable materials.
We at guru athletics are committed to having a sustainable, eco conscious product. We use ALL recycled materials in our towel. It is made from recycled pop bottles. This process is super eco-friendly because after the towel is made out of this broken down plastic, spun into thread; the towel itself can be recycled back into that raw thread again and made into a new towel. Super cool!
We keep our products simple but unique and effective. Giving our clients, our students, and our friends great value with individual customer care is our mission. We are here for you because without you there is no us.
“embrace your inner guru”